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"Quality SEM is a significantly undervalued service and yet it has the potential to transform the profitability of any business. Its cost-effectiveness as a marketing tool is far superior if compared to more traditional marketing methods and yet, in spite of this, many management team executives, sometimes wholly ignorant of its advances, refuse to acknowledge it. The article goes on to suggest that SEM might even be the "largest change management project in history" |
Search Engine Marketing VideoTalk to almost any marketing executive about search engine marketing (or SEM) and soon after their eyes will glaze over and stifle a yawn and then start talking enthusiastically about the weather.I suppose, on a general level, this is perfectly normal as it's not exactly a topic of conversation you'd bring up in a social context like a bar. But, on a business level, it's somehow a strange phenomenon when you're trying to educate them on how to expand their business model. The industry itself, of course, talks incessantly about its benefits and the best practices, but unless you're a party to this cosseted cabal, the concept somehow eludes outsiders. Perhaps it's just far too too dense a subject. According to a recent article by Search Engine Watch: "Quality SEM is a significantly undervalued service and yet it has the potential to transform the profitability of any business. Its cost-effectiveness as a marketing tool is far superior if compared to more traditional marketing methods and yet, in spite of this, many management team executives, sometimes wholly ignorant of its advances, refuse to acknowledge it. The article goes on to suggest that SEM might even be the "largest change management project in history".
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